Are you fascinated, and maybe a little stressed, by the idea of creating a brand that represents your work, business, or even yourself?
Join this DesignClass and learn about brainstorming, positioning, customer research, responding to the market, crafting effective language, and everything you'll need to know about building a brand for your work.
With decades of experience in helping new and established brands communicate with their audiences, Jiffy Iuen will help you build your brand from scratch. You'll focus on the process of developing a brand from the first discussions to a cohesive strategy and language. Jiffy provides insight into each step and how to come out the other side with a precise understanding of your role in the market.
This class isn't just theory and head scratching. You'll jump into the process yourself with activities straight from the Frank Collective toolbox. You'll work through the process, logic, and design thinking behind building a brand for your startup or even personal portfolio. This online class includes hands-on activities and discussion prompts that challenge you to take things to the next level.
Use professional level tactics like brand pyramid creation, competitive positioning statements, and competitive sets to completely understand and tackle the branding process. Jiffy will guide you through each step and show why it's important and how it can be used to move your brand forward.
Each lesson in this DesignClass was shaped over decades of experience with global clients, many of which started from zero and became household names. These lessons are timeless and built for innovators like you.
Exclusively on DesignClass
Each lesson features exclusive videos, downloads, and hands-on activities to help you learn quickly and effectively.
Jiffy founded Frank Collective to work with founders as well as established brands to create something new. With that mission, Frank Collective has helped create signature brands Blue Apron, Lola, Made In Cookware and Ladder and found new audiences for clients as diverse as Kayak, Lay’s, Barefoot Wine, Etsy, Book of the Month and TRESemme.