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Create a Memorable Brand for your Firm with Jiffy Iuen

Learn how to develop a brand for your startup or project from the first conversations to a cohesive strategy with Frank Collective Founder & CEO, Jiffy Iuen.
Create a Memorable Brand for your Firm with Jiffy Iuen
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Take the first step in developing a strong brand for your work. Join Jiffy Iuen, Founder & CEO of Frank Collective, in her first online class.

Are you fascinated, and maybe a little stressed, by the idea of creating a brand that represents your work, business, or even yourself?

Join this DesignClass and learn about brainstorming, positioning, customer research, responding to the market, crafting effective language, and everything you'll need to know about building a brand for your work.  

Having a strong brand isn't just for Apple and Google.

You can add value to everything you do with a cohesive strategy & narrative.

With decades of experience in helping new and established brands communicate with their audiences, Jiffy Iuen will help you build your brand from scratch. You'll focus on the process of developing a brand from the first discussions to a cohesive strategy and language. Jiffy provides insight into each step and how to come out the other side with a precise understanding of your role in the market.

Learn from the Made In featured case study

Understand, Analyze, and then Act

Participate in activities that help you cut through the noise and make progress in your brand-growth journey.

This class isn't just theory and head scratching. You'll jump into the process yourself with activities straight from the Frank Collective toolbox. You'll work through the process, logic, and design thinking behind building a brand for your startup or even personal portfolio. This online class includes hands-on activities and discussion prompts that challenge you to take things to the next level.

Build your brand and challenge yourself with professional workflows like the brand pyramid.

Understand the logic and put it into action.

This class captures each step of the branding process to help future entrepreneurs & creatives jumpstart their brands.

Use professional level tactics like brand pyramid creation, competitive positioning statements, and competitive sets to completely understand and tackle the branding process. Jiffy will guide you through each step and show why it's important and how it can be used to move your brand forward.

Learn from the best

Jiffy and the Frank Collective team have worked with some of the most dynamic brands in the world.

Each lesson in this DesignClass was shaped over decades of experience with global clients, many of which started from zero and became household names. These lessons are timeless and built for innovators like you.

Brands Frank Collective has collaborated with.

Exclusively on DesignClass

Each lesson features exclusive videos, downloads, and hands-on activities to help you learn quickly and effectively.

Jiffy Iuen
Join a leader in brand creation and growth.
Jiffy Iuen

Jiffy founded Frank Collective to work with founders as well as established brands to create something new. With that mission, Frank Collective has helped create signature brands Blue Apron, Lola, Made In Cookware and Ladder and found new audiences for clients as diverse as Kayak, Lay’s, Barefoot Wine, Etsy, Book of the Month and TRESemme.

Her work has been recognized with an Emmy-nomination, ONE Show Gold Pencils, the Grand Prix Cannes Lion, Obies and Awwwards for Site of Day.

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