Have you ever dreamed of growing your hobby into a successful creative business?

Join East Fork co-founders Connie & Alex Matisse in their first online class.

Just starting out? Not sure a business is right for you? This DesignClass is perfect for those looking for wisdom to take the leap.

Delve deep with East Fork co-founders Connie and Alex Matisse as they show how they got started and the lessons they learned in turning a small operation into a dynamic mission-driven company.

What would starting a 
business mean to you?

Learn how to create a meaningful brand, sell your products online, market to new customers, use Instagram to grow your audience, hire a good team, and why having a strong vision for your business is essential.

Their lessons are practical and based on the nitty-gritty details of taking East Fork from a small farm in rural North Carolina, to a thriving business in Asheville. A business that collaborates with world-class artists and has a positive impact on their local community.

Exclusively on DesignClass

Each lesson features exclusive videos and hands-on activities to help you learn quickly and effectively.

Featured In

New York Times - East Fork
Dwell - East Fork
Wall Street Journal - East Fork
Vogue - East Fork
New York Magazine - East Fork
East Fork in House Beautiful magazine
East Fork in Fast Company logo
East Fork in Architectural Digest logo

What You'll Learn

Access exclusive videos & materials

Launch your Sales

Learn how to approach selling your creative product in a competitive & distracting world.

East Fork DesignClass

Develop your Vision

Learn how to grow your hobby into a vision-driven business with a positive impact on your community.

East Fork DesignClass

Refine your Brand

Learn how to refine your brand into something you can be proud to show the world.

East Fork branding stamp - DesignClass

Grow your Instagram

Learn how to make Instagram work for you as the #1 marketing and customer relations tool.

East Fork Instagram DesignClass

Celebrate your Personality

It’s ok to have quirks, learn how to maintain your ingenuity and personality as your business scales.

East Fork DesignClass

Craft your Products

Learn how to develop products that scale as you grow your hobby into a thriving business.

East Fork DesignClass

Join a Community

Connect with other members of this DesignClass inside an exclusive community.

East Fork DesignClass community

Learn from Connie & Alex Matisse

Co-Founders of East Fork

Starting from humble beginnings in the mountains of North Carolina, Connie & Alex have helped grow East Fork into a dynamic company. One that not only manufacturers and sells thoughtful and durable ceramic dishware but also strives for an equitable future for all.
Connie and Alex Matisse DesignClass

Enroll Today

Learn at your own pace
on any device

  • 2


  • 3

    Developing Products People Love

    • Products Should have Passion and Logic

    • The Design Process at East Fork

    • Mug Case Study

  • 4


    • A Primer on East Fork Branding

    • Even Your Packaging is Vision Driven

  • 5

    The Challenge of Pricing

  • 6


    • Finding Your Target Market

    • Craft Shows are For Discovery

    • Build Your Online Experience

    • Be Hands-On with your Customers

    • Developing Customer Loyalty

    • Be Inventive with Sales

  • 7

    Marketing on Instagram

    • How we use Instagram

    • Community Through Instagram

    • Personality and Style

  • 8

    The Challenge of Operations

    • Should I Hire an Accountant?

    • Handle Challenges with Honesty

    • Find Good Business Partners

    • Are you Ready for Investors?

  • 9

    Closing Thoughts

    • Balancing Family and Business

    • Review this DesignClass


  • How long will I have access to the course?

    Purchasers will have access to the course forever.

  • Do you have a satisfaction guarantee?

    Yes! If you are not completely satisfied, let us know and we will make it right.

  • Who is this DesignClass for?

    This DesignClass is for anyone who has dreamed of turning their hobby into a real business and is looking for wisdom from someone who has done just that.

  • Do the videos have captions?

    Yes, every video in this DesignClass has English captions. We may introduce more language options based on user feedback and requests.

Growing a business is hard,
joining this course isn't.

If you are not completely satisfied,
let us know and we will make it right.

Join DesignClass,
we plant a tree

We are a climate positive company.

We offset our carbon footprint via Ecologi