Have you ever dreamed of growing your hobby into a successful creative business?
Join East Fork co-founders Connie & Alex Matisse in their first online class.
Just starting out? Not sure a business is right for you? This DesignClass is perfect for those looking for wisdom to take the leap.
Delve deep with East Fork co-founders Connie and Alex Matisse as they show how they got started and the lessons they learned in turning a small operation into a dynamic mission-driven company.
What would starting a
business mean to you?
Learn how to create a meaningful brand, sell your products online, market to new customers, use Instagram to grow your audience, hire a good team, and why having a strong vision for your business is essential.
Their lessons are practical and based on the nitty-gritty details of taking East Fork from a small farm in rural North Carolina, to a thriving business in Asheville. A business that collaborates with world-class artists and has a positive impact on their local community.
Exclusively on DesignClass
Each lesson features exclusive videos and hands-on activities to help you learn quickly and effectively.
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What You'll Learn
Access exclusive videos & materials
Launch your Sales
Learn how to approach selling your creative product in a competitive & distracting world.
Develop your Vision
Learn how to grow your hobby into a vision-driven business with a positive impact on your community.
Refine your Brand
Learn how to refine your brand into something you can be proud to show the world.
Grow your Instagram
Learn how to make Instagram work for you as the #1 marketing and customer relations tool.
Celebrate your Personality
It’s ok to have quirks, learn how to maintain your ingenuity and personality as your business scales.
Craft your Products
Learn how to develop products that scale as you grow your hobby into a thriving business.
Join a Community
Connect with other members of this DesignClass inside an exclusive community.
Learn from Connie & Alex Matisse
Co-Founders of East Fork
Starting from humble beginnings in the mountains of North Carolina, Connie & Alex have helped grow East Fork into a dynamic company. One that not only manufacturers and sells thoughtful and durable ceramic dishware but also strives for an equitable future for all.
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Learn at your own pace
on any device
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Join Today
$99.99
Forever Access
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2
Visioning
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Are you Building a Hobby or a Business?
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Scaling from a One-Person Shop
FREE PREVIEW -
How to Define Your Values
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How to Build a Values-Driven Business
FREE PREVIEW
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3
Developing Products People Love
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Products Should have Passion and Logic
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The Design Process at East Fork
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Mug Case Study
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4
Branding
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A Primer on East Fork Branding
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Even Your Packaging is Vision Driven
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6
Sales
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Finding Your Target Market
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Craft Shows are For Discovery
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Build Your Online Experience
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Be Hands-On with your Customers
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Developing Customer Loyalty
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Be Inventive with Sales
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7
Marketing on Instagram
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How we use Instagram
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Community Through Instagram
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Personality and Style
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8
The Challenge of Operations
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Should I Hire an Accountant?
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Handle Challenges with Honesty
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Find Good Business Partners
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Are you Ready for Investors?
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9
Closing Thoughts
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Balancing Family and Business
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Review this DesignClass
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Join Today
$99.99
Forever Access
FAQ
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How long will I have access to the course?
Purchasers will have access to the course forever.
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Do you have a satisfaction guarantee?
Yes! If you are not completely satisfied, let us know and we will make it right.
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Who is this DesignClass for?
This DesignClass is for anyone who has dreamed of turning their hobby into a real business and is looking for wisdom from someone who has done just that.
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Do the videos have captions?
Yes, every video in this DesignClass has English captions. We may introduce more language options based on user feedback and requests.
Growing a business is hard,
joining this course isn't.
If you are not completely satisfied,
let us know and we will make it right.
Join DesignClass,
we plant a tree!
We are a climate positive company.