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How to Build a Values-Driven Business

Hear from East Fork Pottery co-founder, Connie Matisse about what it takes to build a values-driven business.

Having clear values as a business in the marketplace is a challenge in navigating good intentions. In everything you do, make sure you are ready, informed, and honest with yourself and others. Building a values-driven business isn't a marketing ploy; it should be an honest journey.

You will make mistakes on this journey and you will learn; but hopefully you have spent time deciding what your values as a business are, so that you can stand back up from your mistakes and grow.

Reflection Questions

As you think about how to shape your business around your values, here are some important questions to start you down the right path.

  1. What are the causes that are important to me?
  2. What causes am I informed about and well suited to speak out about?
  3. Am I ready for the inevitable challenges that will be made towards my position or values on this cause?
Once you've gone through these first questions, spend some time to consider the following.
  1. What is my timeline for incorporating my values into my business?
  2. What do I need to prepare or even fix before I can implement these values?
  3. How will I judge success as to whether I am properly integrating these values?

By asking yourself these important & key questions, you can avoid many missteps and set a plan for yourself and your business. If you're interesting in taking the next step, Connie and the East Fork team have collaborated on a very important DesignClass called, Build a Creative Business with East Fork.

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